Our Story
Our Founder, initially driven by his love and passion for his partner to find the perfect engagement ring, founded the brand and made it into what it is today. The journey into the world of exquisite jewellery began when he embarked on a quest to find the perfect engagement ring.
However, he soon realised that the ring she had envisioned was not only beyond their financial reach, but that most jewellers he encountered offered little to no transparency about the diamond’s origin, ethical sourcing, or environmental impact. Questions about whether a diamond was truly conflict-free or responsibly mined were often met with vague answers or unclear supply chains — leaving him uneasy about making such a meaningful purchase without full confidence in its integrity.
Determined not to compromise on quality or craftsmanship — and equally committed to not supporting unethical practices like conflict diamonds or contributing to unnecessary environmental harm — he searched the internet for weeks. His goal was not just to create a beautiful ring, but to do so in a way that did not negatively impact communities or the planet. He carefully established connections with ethical retailers and trusted wholesalers worldwide, ensuring that each element of the ring aligned with his values. Eventually, he sourced individual stones and skilled craftspeople to bring his partner’s dream ring to life — with full transparency, ethical integrity, and minimal carbon footprint.
As his dedication paid off, it sparked a bigger idea — to help others navigate the same challenges he faced: finding exceptional gemstones and superb craftsmanship without sacrificing ethics, transparency, or affordability. He realised there was a need for a jewellery brand that not only delivered beauty and value but also aligned with conscious values around sourcing and sustainability. And so, House of Diamonds was born — a brand built on the belief that customers deserve both stunning jewellery and complete peace of mind.
As we were establishing ourselves, the concept of involving customers during the jewellery design and selection process took shape. At House of Diamonds, we believe in involving our customers in every step of the journey. Whether it is a unique custom design tailored specifically to you, or one of our signature designs, we aim to provide access to excellent prices and craftsmanship for pieces that would be treasured for generations.
House of Diamonds firmly believes in the importance of educating clients. As our clientele continues to grow, we have embraced the idea of bringing the personalised shopping experience to the modern world through the internet. This not only allows our local supporters to participate in the process but also extends the opportunity to anyone, regardless of their location, to engage in this remarkable experience from anywhere in the world.
In line with our values, we are equally committed to offering ethically sourced and environmentally conscious diamonds. While we proudly specialise in lab-grown diamonds for their minimal environmental impact and guaranteed conflict-free origins, we also offer a carefully curated selection of natural diamonds. Every natural diamond we source is hand-selected from trusted suppliers who adhere to the highest ethical, social, and environmental standards.
We go beyond the Kimberley Process by working only with partners who provide full transparency and traceability, ensure fair wages, safe working conditions, and never engage in child labor. We prioritize diamonds from countries with strong labor and environmental regulations and we regularly review our supplier practices to ensure alignment with our values of sustainability, human dignity, and responsible sourcing.
We work exclusively with audited, certified manufacturers such as those accredited by the Responsible Jewellery Council, or those holding ISO and SA8000 certifications, to ensure compliance with international labor and sustainability standards.
Our commitment is simple: whether lab-grown or natural, every diamond we offer reflects our uncompromising ethics and care for people and the planet.